Majalah Ilmiah Bijak
Vol. 21 No. 2: September 2024

Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City

Prayoga, Riky Gilang (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

This research aims to analyze the influence of information, prices and purchasing decisions. The method used is multiple linear regression with the dependent variable being Purchase Decision and the independent variables being Brand Image, Price and Product Quality. The results of this research show that price and purchasing decisions have a significant effect on purchasing decisions

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Journal Info
Majalah Ilmiah Bijak
Website

Abbrev

bijak

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every ...