Peran Penting Kualitas Pelayanan Bagi McDonald's Dalam Meningkatkan Kepuasan Pelanggan

Daniel Christover Silaban, Wiltasar
Hafiy Prayitno, Muhammad
Mizar Pratama, Husein

Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)
Vol 3 No 1 : September (2024): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidika

This study aims to observe and determine the important role of service quality in increasing customer satisfaction. Basically, creating customer satisfaction is a business goal that can be done by retaining customers to gain profit. One of the restaurants that will be studied is McDonald's. McDonald's is one of the largest fast food franchises in the world, where fast and practical service makes McDonald's popular with the public.