<![CDATA[PT. Bintang Realty Multiland, one of the leading property developers in Medan, utilizes outdoor media as one of the main instruments in promoting their subsidized housing projects. This study aims to evaluate the effectiveness of outdoor media marketing strategies implemented by PT. Bintang Realty Multiland in increasing sales of subsidized houses. Through an in-depth analysis of advertising design, location selection, and consumer responses. The method used in this study is descriptive qualitative, using interview data collection methods and documentation studies, as well as using data analysis techniques, namely, data reduction, data presentation, and conclusion drawing. The results of this study indicate that the use of outdoor media by PT. Bintang Realty Multiland has had a significant impact on increasing the company's brand awareness. In addition, outdoor media has also proven effective in communicating the advantages of subsidized housing products to the target market, so that it has succeeded in increasing purchasing interest and ultimately driving increased sales.]]>
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