QISTINA: Jurnal Multidisiplin Indonesia
Vol 3, No 2 (2024): December 2024

Empowerment of Kelingan Hamlet Home Tofu Industry through Improving Production Quality and Utilizing Digital Technology

Febriayu, Lelita (Unknown)
Arif, Atika (Unknown)
Amin, Muhammad Rais (Unknown)
Gymnastiar, Wahyu (Unknown)
Syafina, Laylan (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

This study examines efforts to improve the quality and production of tofu in the home industry, as well as the use of technology for marketing of MSMEs. This study uses field observation, interview, and literature analysis methods to identify challenges and solutions in small-scale tofu production. The results of the study indicate that improving water quality, standardizing production processes, and utilizing digital technology for marketing can significantly improve product quality and market reach. In conclusion, the integration of appropriate technology and digital marketing strategies can be a catalyst for the development of the home tofu industry and MSMEs in general.

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Journal Info
QISTINA: Jurnal Multidisiplin Indonesia
Website

Abbrev

qistina

Publisher

CV. Rayyan Dwi Bharata

Subject

Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing

Description

QISTINA: Jurnal Multidisiplin Indonesia is a journal that publishes Focus & Scope research articles, which include: 1. Humanities and social sciences 2. Contemporary political science 3. Education science 4. Religion and philosophy 5. engineering science 6. Business and economy 7. cooperative 8. ...