Marketing Management Studies
Vol. 4 No. 4 (2024): Marketing Management Studies

The influence of halal tourism destination performance, memorable experience and perceived value on revisit intention of Sharia Eco-Parks Tankayo Malalo

Fauzan, Muhamad (Unknown)
Engriani, Yunita (Unknown)



Article Info

Publish Date
21 Dec 2024

Abstract

This research aims analize the influence of Halal Tourism Destination Performance, Memorable Experience and Perceived Value on Revisit Intention of Sharia Eco-Parks Tankayo Malalo. Population of this study were tourists who had visited the Sharia Eco-Parks Tankayo Malalo tourist attraction in Tanah Datar Regency, West Sumatra. The number of samples used in this research was 190 respondents. Data was collected by distributing questionnaires online via google form and data processing was carried out using IBM SPSS Statistics 25 software. The results of this research show that (1) Halal Tourism Destination Performance has a positive and significant effect on Revisit Intention. This means that the better the Halal Tourism Destination Performance, the greater a person's intention to visit again. (2) Memorable Experience has a positive and significant effect on Revisit Intention. This means that the better the Memorable Experience, the greater a person's intention to visit again. (3) Perceived Value has a positive and significant effect on Revisit Intention. This means that the better the Perceived Value, the greater a person's intention to visit again.

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Journal Info

Abbrev

mms

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business ...