Jurnal Ilmiah Mahasiswa Nias Selatan
Vol 5 No 2 (2022): Jurnal Ilmiah Mahasiswa Nias Selatan

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSA PEMBELIAN KONSUMEN DI UD. SANRIS JAYA TELUKDALAM KABUPATEN NIAS SELATAN

Sadina Gee (Unknown)

Article Info

Publish Date
31 Jul 2022

Abstract

The purpose of this study was to determine the effect of the promotion mix on consumers' purchasing decisions is UD. Sanris Jaya Telukdalam, South Nias Regency. The type of research used is a quantitative type. The source of the data was from consumers, with the population and sample in this study being as many as 32 respondents. Data collection techniques are research instruments or questionnaires. The results of this study showed that the calculated value was 6,050>table 1,703. This research can be concluded that there is a positive and significant influence of the promotional mix on consumers' purchasing decisions in UD. Sanris Jaya Telukdalam, South Nias Regency

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Journal Info
Jurnal Ilmiah Mahasiswa Nias Selatan
Website

Abbrev

jim

Publisher

Universitas Nias Raya

Subject

Economics, Econometrics & Finance Social Sciences

Description

JIM (Jurnal Ilmiah Mahasiswa) merupakan wadah publikasi karya ilmiah mahasiswa dan/atau dosen pada bidang manajemen dan akuntansi keuangan yang diterbitkan oleh LPPM UNIRAYA yang bertujuan untuk menyebarkan informasi tentang karya ilmiah dari dan untuk akademisi yang berminat pada manajemen dan ...