Siber Journal of Advanced Multidisciplinary
Vol. 1 No. 1 (2023): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2023)

Determination of Purchase Decisions through Purchase Interest: Analysis of Somethinc Skincare Product Prices

Aprelyani, Siska (Unknown)

Article Info

Publish Date
27 Apr 2023

Abstract

This article discusses the influence of price through Purchase Decisions on Purchase Intention. This research is a quantitative research where the objects used are Generation Z in Bekasi City. The number of samples used in this study was 200 respondents. The design used is hypothesis testing using the structural equitation model (SEM) method - SmartPLS 4.0. Based on the conceptual framework created, it can be concluded that the hypothesis is that price influences purchase interest and purchase decisions.

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Journal Info
Siber Journal of Advanced Multidisciplinary
Website

Abbrev

SJAM

Publisher

Siber Nusantara Publisher

Subject

Humanities Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology

Description

Siber Journal of Advanced Multidisciplinary (SJAM) is a journal devoted to the publication of scientific articles published by Siber Nusantara Research and under the umbrella of the Yayasan Sinergi Inovasi Bersama (SIBER) and published 4 times a year, namely April, July, October, and January. SJAM ...