Jurnal Sistem Informasi, Akuntansi dan Manajemen
Vol. 4 No. 3 (2024): SINTAMA: Jurnal Sistem Informasi, Akuntansi dan Manajemen (Sept 2024)

Analisis Penerapan Manajemen Strategi Pada PT. Bank BTPN Tbk Dalam Meningkatkan Loyalitas Nasabah

Aprilia, Tiffany (Unknown)

Article Info

Publish Date
30 Sep 2023

Abstract

This study analyzes the implementation of strategic management at PT Bank BTPN Tbk in enhancing customer loyalty. The intense competition in the banking sector demands strong innovation and strategies to retain and attract customers. This study uses SWOT analysis to assess the bank's strengths and opportunities, focusing on digital transformation, especially through the Jenius platform. The data used comes from Bank BTPN’s annual reports over the last five years (2018-2023). The results indicate that digital innovation, operational efficiency improvement, and risk management are key factors in maintaining customer loyalty. Each implemented strategy, such as enhancing digital services during the pandemic, successfully increased customer loyalty significantly.

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Journal Info
Jurnal Sistem Informasi, Akuntansi dan Manajemen
Website

Abbrev

sintamai

Publisher

Asosiasi Dosen Akuntansi Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The research studies contained in Jurnal Sistem Informasi, Akuntansi dan Manajemen (SINTAMA) are the areas of Financial Accounting and Capital Market (AKPM), Management Accounting and Behavior, Information Systems, Auditing, and Professional Ethics, Taxation (PPJK), Syariah Accounting (AKSR), ...