Jurnal Ekonomi Dan Bisnis
Vol. 27 No. 2 (2024): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2024

THE INFLUENCE OF TOURISM ATTRACTION, ENTRY TICKET PRICES, AND WORD OF MOUTH ON THE DECISION TO VISIT TIRTA WAHYU ARTA TOURISM ATTENTION IN PEKALONGAN DISTRICT

Nazifa, Dina (Unknown)



Article Info

Publish Date
11 Oct 2024

Abstract

This research aims to analyze the influence of tourist tricks, entrance ticket prices, and word of mouth on the decision to visit Tirta Wahyu Arta Tourism. The type of research used in this research is Associative Quantitative. The data collected uses primary data, namely data collected or obtained directly in the field. In this study there were 97 respondents used as samples. The sampling method uses purpose sampling, namely determining samples based on criteria. The analytical tool used is multiple linear regression analysis. Based on the results of the analysis, it is stated that tourist attraction has a positive and significant effect on the decision to visit with a calculated t value of 5.188 and a significant value of 0.000. The entrance ticket price has a positive and significant effect on the decision to visit with a calculated t value of 3.954 and a significant value of 0.000. Word of Mouth has a positive and significant effect on Visiting Decisions with a calculated t value of 2.698 and a significant value of 0.008.

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Journal Info

Abbrev

jebi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ekonomi dan Bisnis adalah jurnal yang mempublikasikan hasil -hasil penelitian dan kajian pustaka dibidang ekonomi manajemen, Akuntansi dan Bisnis. Jurnal Ekonomi dan bisnis Terbit secara berkala dua kali dalam setahun yaitu dibulan Maret dan September. ...