Jurnal Pengabdian Kepada Masyarakat
Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024

ONLINE AND OFFLINE MARKETING MENTORING AND TRAINING FOR SMEs IN JOYOGRAND MERJOSARI MALANG: Promotion, Promotional Media,Product Catalog

Umi, Umi Khabibah (Unknown)
Herijanto, Pudji (Unknown)
Nurtjahjani , Fullchis (Unknown)
Nurdjizah, Nurdjizah (Unknown)
Aini, Lilies Nur (Unknown)



Article Info

Publish Date
20 Dec 2024

Abstract

            Assistance and training for SMEs in RW 8 Joyogrand Merjosari Malang Housing is a collaboration with the world of education. This is because there is a need for knowledge about marketing, both online through social media and offline through tools in the form of product catalogs. The catalog displays all the products produced, along with their prices, so this will really help potential consumers in recognizing and knowing what products are produced. The final thing that is hoped for is that a buying and selling transaction will occur between them. If you understand the meaning of promotion, you will know the true purpose of promotion. Not just communication to attract interest or introductions. The aim of promotion is to generate sales from capturing the market, as well as increasing the number of sales, increasing awareness of the sustainability of the buying and selling relationship. The training program for presenting promotional ideas on Facebook/Instagram and the Product Catalog is one of the training programs that can help disseminate product information. Likewise for UKMs in RW 08. They need to open themselves to other people regarding what they produce. By being known by other people, it will increase sales

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Journal Info

Abbrev

abdimas

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Sasaran J-ABDIMAS - Jurnal Pengabdian Kepada Masyarakat merupakan jurnal pengabdian kepada masyarakat yang ditertbitkan dan dikelola oleh Unit Pelaksana Teknis (UPT) Penelitian dan Pengabdian Masyarakat (P2M) Politeknik Negeri Malang. J-ABDIMAS diharapakan mampu menjadi media publikasi seluruh ...