<![CDATA[The increasing misuse of personal data has caused legal problems in Indonesia today. The problem at this article will examine how the legal protection of consumer personal data of users of technology-based financial services (fintech) in Indonesia and what legal efforts can be made to overcome the spread of consumer personal data by technology-based financial service providers in Indonesia with a case study of Ade Jannah. This article is a normative juridical research, descriptive in nature, using primary and secondary data supported by primary data, data collection is done through literature study and interviews, and the data will be analyzed qualitatively. The rules regarding the legal protection of consumer personal data of fintech service users are regulated in six laws and regulations. Legal efforts made to overcome the dissemination of consumer personal data by fintech service providers in Indonesia, among others, namely: internal revamping by fintech service provider companies, the establishment of a specialized personal data protection supervisory institution to oversee personal data protection in the financial sector, stricter law enforcement and increased public awareness of personal data protection as well as legal remedies in the context of the Ade Jannah case.]]>
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