KOMUNIKASI PEMASARAN DALAM MEMPROMOSIKAN PRODUK ONLINE SHOP DI APLIKASI INSTAGRAM (STUDI KASUS MELLIFLUOUS_AMQ)

Jimmy Purwata Mangasi Sirait (Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Kristen Indonesia Maluku)
Megawati Susanti Soplanit (Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Kristen Indonesia Maluku)

Jurnal Badati
Vol 6, No 2 (2024)

This researche xamines Marketing Communication in Promotion of Online Shop Products on the Instagram Application (Case Study of Mellifluous_amq). The sophistication of technology and the internet nowadays makes it very easy for online shop business people to market their products. Through social media Instagram as a promotional medium. Because it is easier and simpler to use as promotional media. The theory used is New Media and AIDA Theory, namely qualitative theory, where the data collection technique is through in-depth interviews with informants, namely the Mellifluous_amq account owner. So it can be concluded that Instagram is a social media that is an alternative as an online shop promotional media on the Mellifluous_amq account by utilizing features that have a positive impact so that Instagram is effective as a promotional media for online shops.