ProBisnis : Jurnal Manajemen
Vol. 15 No. 5 (2024): October: Management Science

Exploring Factors Influencing Consumer Purchase Intentions at Indomaret Minimarkets in Surakarta City

Nugroho, Basuki (Unknown)
Nany, Magdalena (Unknown)

Article Info

Publish Date
29 Oct 2024

Abstract

The study investigates factors influencing consumer buying interest, focusing on emotions and sentiments. It aims to provide empirical evidence regarding the impact of price, promotion, service quality, products, and location on consumer buying interest at Indomaret stores in Surakarta. The research sampled 150 Indomaret visitors in Surakarta and employs multiple regression analysis to analyze the data. Results indicate that price, promotion, product quality, service quality, and location each individually and collectively significantly influence consumer buying interest.

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Journal Info
ProBisnis : Jurnal Manajemen
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Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...