International Journal of Economics, Commerce, and Management
Vol. 1 No. 1 (2024): January : International Journal of Economics, Commerce, and Management

The Impact of E-commerce on Traditional Retail Sales in Emerging Economies

Rajesh Kumar Sharma (Unknown)
Rahul Prakash Patel (Unknown)

Article Info

Publish Date
30 Jan 2024

Abstract

This study investigates the effects of e-commerce growth on traditional retail businesses in emerging economies, focusing on market share shifts, consumer behavior, and sales trends. Analyzing data from Southeast Asian and African markets, the research reveals how e-commerce platforms are reshaping customer preferences, posing both challenges and opportunities for traditional retailers. Findings suggest that the rise of e-commerce is leading to a transformation of the retail landscape, with significant implications for future business models and strategies.

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Journal Info
International Journal of Economics, Commerce, and Management
Website

Abbrev

IJECM

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Topics in this journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operational Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...