International Journal of Economics, Commerce, and Management
Vol. 1 No. 1 (2024): January : International Journal of Economics, Commerce, and Management

Behavioral Economics in Advertising: Analyzing Consumer Decision-Making Patterns

Rina Sari (Unknown)
Budino Saputra (Unknown)

Article Info

Publish Date
30 Jan 2023

Abstract

Behavioral economics has emerged as a significant field in understanding consumer behavior, particularly in advertising. This paper examines the application of behavioral economics principles, such as scarcity, social proof, and emotional appeal, in influencing consumer decision-making. Through an in-depth analysis of advertising techniques across various industries, the study assesses their effectiveness and ethical implications, particularly in terms of consumer welfare. Results reveal that while these psychological triggers can effectively drive sales, they also present ethical concerns regarding consumer autonomy and well-being.

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Journal Info
International Journal of Economics, Commerce, and Management
Website

Abbrev

IJECM

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Topics in this journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operational Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...