Digital Innovation : International Journal Of Management
Vol. 1 No. 2 (2024): Digital Innovation : International Journal of Management

Digital Marketing Trends and Consumer Engagement : Insights from Global E-Marketing Campaigns

Michael Carter (Unknown)
Sarah Hayes (Unknown)
Emily Brooks (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This study analyzes emerging trends in digital marketing and their impact on consumer engagement. By examining global e-marketing campaigns, the research identifies key strategies such as influencer partnerships, content marketing, and interactive advertisements. Findings reveal that personalization, data-driven insights, and real-time engagement are critical for building lasting customer relationships in the digital age. Despite the potential for higher engagement, challenges like privacy concerns and platform saturation must be addressed to optimize marketing effectiveness.

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Journal Info
Digital Innovation : International Journal Of Management
Website

Abbrev

DigitalInnovation

Publisher

Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management

Description

Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...