Dinasti International Journal of Management Science
Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025)

Analysis of Business Development Strategy Effectiveness at Bank BJB Cimahi Branch

Restiawati, Alvi (Unknown)

Article Info

Publish Date
08 Jan 2025

Abstract

This study aims to evaluate the effectiveness of business development strategies implemented by Bank BJB Cimahi Branch. Using a qualitative case study approach, this research analyzes the existing strategies through the SWOT, PESTLE, and Porter’s Five Forces frameworks. The findings indicate that the implemented strategies are effective in enhancing the company’s operational efficiency and competitiveness. However, there are shortcomings in the aspects of digital innovation and market penetration that require further attention. The recommendations include strengthening digital services and developing marketing strategies that are more adaptive to the needs of modern customers.

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Journal Info
Dinasti International Journal of Management Science
Website

Abbrev

DIJMS

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, ...