PERSPEKTIF: Journal of Social and Library Science
Vol. 2 No. 3 (2024): December

SURVIVAL STRATEGIES FOR TRADITIONAL MARKET TRADERS IN THE DIGITAL ERA

Anggraini Safinka (Unknown)
Khairani (Unknown)
Putri Safa Aulia Lubis (Unknown)
Raisa Aulia Rahmah (Unknown)
Tria Manda Sari (Unknown)

Article Info

Publish Date
26 Dec 2024

Abstract

Traditional Markets are facing great challenges from the development of digital technology. This research aims to explore the survival strategies of traditional market traders in the Pajak USU Medan in facing changes in the digital era. The method used is qualitative descriptive with a field approach based on data analysis obtained from interviews and observations. It was found that the results of the study showed that developments in this digital era have a considerable impact on traders in the Pajak USU as for the impact, namely a decrease in the level of buyers, as for the survival strategies carried out by traders, namely by following market trends, maintaining the quality of goods sold, trying to offer their products through social media, and providing the best service to visitors  

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Journal Info
PERSPEKTIF: Journal of Social and Library Science
Website

Abbrev

perspektif

Publisher

CV. Academic Solution Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

PERSPEKTIF: Journal of Social and Library Science is a double-blind peer-reviewed publication devoted to disseminating all information contributing to the understanding and development of social humanities and library information science. Articles published on research results and literature review ...