<![CDATA[The examination in Tegal, problem experienced by shrimp farmers is the high cost of fish and shrimp feed which has an impact on reducing the income of shrimp farmers. To solve this problem, namely using alternative fish food made from raw material, low cost and producing autonomous. This type of examination is qualitative and quantitative research, with sample of 30 respondents. An Observable variable model and an Inter-variable model were used in the model evaluation process for the primary data. Testing with PLS software was used to do hypothesis testing. The pathfactors output or image output serves as the foundation for directly evaluating the hypothesis. The PLS bootstrapping analysis of the Raw Material Quality element on Product Quality yielded t-calculations of 3.625>1.960 and a factor value of 0,486 <0,05. Thus, it can be concluded that the hypothesis "Raw Material Quality has Positive and Important Effect on Product Quality" is accepted. The factor value for costs on product Quality is 0,340, the p-value is 0,017<0,05, and the t-calculation is 2.396>1.960, The production process on product Quality has a factor value of 0,200, p-values of 0,031<0,05, and t-calculations of 2.164> 1.960, indicating that the hypothesis that "Costs" have Positive and Important Effect on Product Quality is accepted. The notion that "The Production Process Has a Positive and Important Influence on Product Quality" is thus believed to be true]]>
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