Family-run businesses make a significant contribution to the global economy, with estimates suggesting that they control 80-98% of companies worldwide. In Indonesia, family businesses account for more than 95% of all businesses and contribute around 25% to national income. However, the sustainability of these businesses across generations is challenging. Effective succession planning is essential to ensure sustainability, as it requires an understanding of the interests of the next generation. This study discusses the effect of family support on the interest in continuing a family business. The purpose of this study was to determine the effect of family support and interest in continuing a family business. The population used in this study were UPI Tasikmalaya Campus Entrepreneurship Students, batches 22 and 24, totaling 50 students taken by purposive sampling. This study uses a quantitative method with data collection techniques through questionnaires. The data analysis technique uses a regression test with Family Support (X), Interest in Continuing Family Business (Y). Based on the results of this study, it shows that family support has a positive and significant effect on the interest in continuing a family business.
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