e-Jurnal Apresiasi Ekonomi
Vol 12, No 3 (2024)

THE INFLUENCE OF SERVICE QUALITY AND DESTINATION IMAGE ON INTEREST IN REVISITING VISITOR SATISFACTION AS A MEDIATION VARIABLE

Alfaredo, Revan (Unknown)
Yuliviona, Reni (Unknown)
Rosha, Zeshasina (Unknown)
Kamener, Dahliana (Unknown)
Yuhelmi, Yuhelmi (Unknown)



Article Info

Publish Date
01 Oct 2024

Abstract

This research aims to prove the influence of service quality and destination image on interest in revisiting visitor satisfaction as a mediating variable in a case study at the Gandoriah Pariaman Beach tourist attraction. This research uses a quantitative approach. The population in this study is all people who have visited the Gandoriah Pariaman Beach tourist attraction with a sample size of 100 respondents. Samples were taken using a purposive sampling technique. The results of this research were assisted by SPSS 26 and Smart-PLS 3. The results of this research can be concluded that the variables of service quality and visitor satisfaction have a positive effect on interest in revisiting, service quality has a positive impact on visitor satisfaction, and the destination image variable has no effect on interest in returning to visit. and visitor satisfaction. Another result is that the visitor satisfaction variable mediates the relationship between service quality and interest in revisiting and visitor satisfaction does not mediate the relationship between destination image and interest in reviewing.Keywords: Service Quality, Destination Image, Visitor Satisfaction, Intention to Revisit

Copyrights © 2024






Journal Info

Abbrev

apresiasiekonomi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other ...