Jurnal Multidisiplin
Vol. 1 No. 2 (2024): Desember

The Effect Of Price Perception And Service Quality On Purchase Decision At Asep Stroberri Restaurant (ASSTRO) Tasikmalaya :

Haloho, Windy Cindyana (Unknown)
Sutrisna, Arga (Unknown)
Arif, Arif (Unknown)

Article Info

Publish Date
03 Dec 2024

Abstract

This study aims to determine the effect of Price Perception and Service Quality on Purchasing Decisions at Asep Stroberri Restaurant Tasikmalya. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analysis tool used in this study is multiple linear regression analysis using SPSS version 25. Based on the results of this study, it shows that Price Perception and Service Quality simultaneously have a positive and significant effect on Purchasing Decisions. Price Perception partially has a significant effect on Purchasing Decisions. Service Quality partially has a significant effect on Purchasing Decisions.

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Journal Info
Jurnal Multidisiplin
Website

Abbrev

JM

Publisher

Utami Publisher

Subject

Humanities Dentistry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Social Sciences: Sociology, psychology, political science, and anthropology. Humanities: Literature, history, philosophy, and cultural studies. Natural Sciences: Biology, chemistry, physics, and environmental science. Engineering and Technology: Information technology, civil engineering, mechanical ...