<![CDATA[This research aims to analyze the influence of digital technology adoption on the performance of women entrepreneurs. This type of research is quantitative with a causal associative type. The population in this study was 394 women entrepreneurs in East Java Province. The sampling technique used purposive sampling to obtain a sample size of 268 respondents. Data collection uses questionnaires and data analysis techniques using PLS-SEM. The research results show that digital technology adoption has a positive and significant effect on the performance of women entrepreneurs in East Java Province. These results provide a practical contribution, namely that women entrepreneurs are encouraged to adopt digital technology so that it can help them improve their business performance.]]>
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