IAIC Transactions on Sustainable Digital Innovation (ITSDI)
Vol 6 No 1 (2024): October

Machine Learning for the Next Generation: A Guide to Matchmaking at Startups

Fahrudin, Rifqi (Unknown)
Hatta, Muhammad (Unknown)
Yulianti, Yulianti (Unknown)
Erwin, Erwin (Unknown)
Zelene, Aurelie (Unknown)



Article Info

Publish Date
24 Oct 2023

Abstract

In todays rapidly evolving digital landscape, the success of startups depends heavily on their ability to innovate and form effective partnerships. The process of connecting startups with compatible business partners is crucial, and Machine Learning (ML) has emerged as a promising solution for enhancing this matchmaking. This study utilizes the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to examine attitudes and intentions toward adopting ML for startup matchmaking. Key factors assessed include Performance Expectancy (PE), Ease of Use (EU), Social Influence (SI), and Facilitating Conditions (FC) that affect ML adoption. Using Structural Equation Modeling (SEM), this research analyzes a diverse sample of startups, focusing on variables like Machine Learning Adoption, Data-Driven Matchmaking Strategies, Alignment with Startup Goals, Continuous Learning Integration, and Adaptable Partnerships to evaluate their impact on Matchmaking Efficiency. This study aims to shed light on ML role in enhancing the startup matching process and its overall impact on partnership effectiveness.

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Journal Info

Abbrev

itsdi

Publisher

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

Description

IAIC Transactions on Sustainable Digital Innovation (ITSDI e-ISSN : 2715-0461 , p-ISSN : 2686-6285 ) managed by Indonesian Association on Informatics and Computing (IAIC) and supported by Alphabet Incubator . ITSDI provides media to publish scientific articles from scholars and experts around the ...