EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 13 No 1 (2025): Januari

The Influence Of Digital Payment Usage Quick Response Code Indonesian Standard (Qris) And Menu Variety On Repurchase Interest In Hore Steak Magetan

Mafta Fiala Athalita (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Nuruni Ika Kusuma Wrdani (Universitas Pembangunan Nasional “Veteran” Jawa Timur)



Article Info

Publish Date
08 Jan 2025

Abstract

Quick Response Indonesian Standard QRIS is the unification of various QRs from various Payment System Service Providers (PJSP) using the QR Code. Many are highly interested in QRIS payments because not only are they quick and efficient, but they also help minimize risk. Menu variety refers to the range of products and items sellers offer customers. Customers are keen on having a wide range of options on food menus because they desire a variety of choices in the food items provided. The research aims to find out the Influence of Digital Payment Usage Quick Response Code Indonesian Standard (QRIS) and Menu Variety on Repurchase Interest in Hore Steak Magetan. The population of this study is consumers of Hore Steak Magetan who are at least 17 years old and have a smartphone. The research employed a purposive sampling method using 110 samples. Data is analyzed using Smart PLS with outer and inner model methods. The findings indicated that the QRIS payment method had a positive and significant influence on repurchase interest, menu variety had a positive and significant influence on repurchase interest, and the QRIS payment method and menu Variety together had a positive and significant influence on repurchase interest.

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Journal Info

Abbrev

ER

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Description

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and ...