<![CDATA[The problem phenomenon that emerged at the research location was the emergence of current furniture trends and styles, ergonomically made by considering comfort, efficiency and minimalism that emphasizes simplicity but elegance that is in great demand by customers.The research approach used in this study is a quantitative approach. In this study, a sample of 30 people was taken from the population according to the guidelines.The data collection techniques used were observation, questionnaires, and documentation. From the results of the study, it was obtained that product design has a significant influence on product quality at UD. Meto. This is reinforced by the T-statistic value of 3.058 and the P-value (Sig.) Of 0.005 which is smaller than alpha (0.05). Therefore, improving product design can be an effective strategy to improve product quality. Process Design also has a significant influence on product quality at UD. Meto. The T-statistic value of 3.413 and the P-value (Sig.) Of 0.002 indicate that process design plays an important role in shaping product quality. Therefore, planning and process design strategy can improve the level of product quality. Together, Product Design and Process Design have a positive and significant influence on Product Quality at UD. Meto. The results of the F-Statistic test of 37.769 and P-value (Sig.) of 0.000 indicate that the combination of product design and process design has a greater impact on product quality.]]>
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