<![CDATA[Pricing in the market is something very vital where in a healthy market the price is determined by the bargaining power between traders and buyers, there are different views regarding the concept of a fair price. Fair and just prices (fair price) is the price obtained based on the strength of supply and demand. This study aims to determine the practice offair pricingon the pricing of goods in the Martajesah religious tourism area of Bangkalan Regency. The research method used in this study is a qualitative research method. The data collection technique used is a literature study. The results of the study show thatinMartajesah religious tourism area, the pricing of goods has not been specifically regulated by the regional regulation regarding the pricing. The pricing is mostly determined by the traders themselves in determining the price. Fair pricing practices need to be implemented by all traders because this is to build buyer trust and build an attitude of willingness for buyers to buy goods from traders, especially in the Martajesah religious tourism object.]]>
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