Jurnal Ekonomi, Bisnis, dan Humaniora
Vol 4 No 1 (2024)

Penerapan Digital Marketing Terhadap Strategi Pemasaran Pada UMKM Skala Kecil Di Tigaraksa

Faisal R, M Rafly (Unknown)



Article Info

Publish Date
12 Nov 2024

Abstract

Abstract: Implementation of Digital Marketing for micro, small, and medium enterprises (MSMEs) to increase business income and get convenience in identifying consumer needs and desires, There are still many business actors who have not implemented marketing strategies with digital marketing. Including small-scale food and beverage MSMEs in the Tigaraksa area. Therefore, the implementation of this digital marketing is intended to help business actors achieve maximum results in implementing marketing strategies, and increase branding of business actors to achieve a large scale that can be recognized by the wider community, from within and outside the area in Tigaraksa-Tangerang. The methods used are direct discussions and training for business actors in Tigaraksa with small-scale criteria. The results of the discussion and training can improve the quality of MSMEs in the knowledge of digital marketing strategies, which are applied to small-scale MSMEs to brand their businesses in order to achieve maximum profits and make their businesses large-scale.

Copyrights © 2024






Journal Info

Abbrev

eksishum

Publisher

Subject

Humanities

Description

Jurnal Ekonomi, Bisnis, dan Humaniora (EKSISHUM) terbit dua kali dalam setahun. Jurnal ini berisi kajian tentang bidang ilmu ekonomi, bisnis, humaniora, dan topik lain yang relevan. Tulisan ilmiah yang diterbitkan EKSISHUM dapat berupa artikel hasil penelitian empiris, review, maupun kajian ...