Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis

The Influence of Tourism Products and Promotion on Tourists' Visiting Decisions to A Water Park in Karawang

Riady, Alya Astrid (Unknown)
Suleman, Eman (Unknown)



Article Info

Publish Date
05 Dec 2024

Abstract

This study aims to determine the effect of tourism products and promotions on tourists' visiting decisions at Waterpark and to test and analyze tourism products and promotions on tourists' visiting decisions at Waterpark. The data were analyzed using path analysis and hypothesis testing using the t test and f test. Based on the results of the descriptive analysis of Tourism Products, it obtained an average score of 390.63 with the criteria for agreeing, Promotion got an average score of 347.71 with the criteria for agreeing, then on Customer Satisfaction it got an average score of 345.44 with the criteria for agreeing. Respondents analyzed tourism products and promotions on the decision to visit tourists a water park in Karawang which was good. Based on the results of the Tourism Product verification analysis with Promotion, it has a correlation of 0.640 and has a strong correlation level. Partially, it shows that price has an influence on tourists' visiting decisions, which is equal to 10.44%, this shows that the product has an effect on the decision to visit a water park in Karawang. Then, for the results of the partial research promotion of the decision to visit, which is equal to 51.78%, this shows that the promotion of the decision to visit at a water park in Karawang. While the simultaneous effect of tourism products and promotions on tourists' visiting decisions is equal to 62.22%, while the influence of other variables outside the research model is equal to 37.78%.

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Journal Info

Abbrev

jimb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made ...