COMMENTATE: Journal of Communication Management
Vol. 5 No. 2 (2024): COMMENTATE: Journal of Communication Management

Two-Way Symmetrical Model in Enhancing Inclusivity: A Case Study of Sunyi Coffee

Erika Kezhia Josephine (Unknown)
Nicholas Ronald Parris (Unknown)
Rawi Diwangkara Harrianto (Unknown)



Article Info

Publish Date
27 Dec 2024

Abstract

Inclusivity in Indonesia, especially in Jakarta, is starting to become a visible issue and is starting to be noticed. This issue is not only from a social perspective, but also from a work perspective. Jobs are now starting to employ people with disabilities, but the number is not large and there are still many people who are not used to interacting with people with disabilities because of the social stigma related to disability. This study explores the role of public relations in promoting inclusivity and fostering engagement between deaf employees and customers at Sunyi Coffee, a socially conscious café in Indonesia. Guided by the Two-Way Symmetrical Model, the research analyzes gaps in interactions and provides actionable recommendations for future strategies. Using qualitative methods, including interviews, observations, and case analysis, this study emphasizes the importance of open communication in building a vibrant and inclusive digital community. The findings offer practical insights for organizations aiming to enhance inclusivity and customer relationships through digital platforms.

Copyrights © 2024






Journal Info

Abbrev

commentate

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. ...