Journal of Commerce Management and Tourism Studies
Vol. 3 No. 3 (2024): Dec 2024

Systematic review of the impact of social media on entrepreneurship

Sharma, Ravi Kant (Unknown)



Article Info

Publish Date
22 Oct 2024

Abstract

In recent years, social media has developed into a powerful tool that could have a significant effect on entrepreneurial activities; however, research on this impact is still in its infancy. Therefore, the purpose of this study is to investigate the impact of social media on entrepreneurship. This study uses the systematic literature review (SLR) method. The PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology has been used to analyse and synthesise the findings from 20 pertinent research papers for the study. The results showed that social media has a significant impact on entrepreneurship, enabling customer interaction, effective marketing, and entrepreneurial intent, it presents risks and issues. The study's findings provide valuable information that aids practitioners, scholars, and policymakers in understanding the dynamic relationship between social media and entrepreneurship.

Copyrights © 2024






Journal Info

Abbrev

JCMTS

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer ...