Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 3 No. 2 (2025): Februari

PENGARUH E-COMMERCE SHOPEE TERHADAP POLA KONSUMSI MAHASISWA UNIVERSITAS NU SIDOARJO

Lailatul Musfiroh (Unknown)
Dina Agustianingsih (Unknown)
Muhammad Farly Rizky (Unknown)



Article Info

Publish Date
14 Jan 2025

Abstract

This study aims to examine the influence of Shopee's E-Commerce Facilities (Features) on the consumption patterns of students at Universitas NU Sidoarjo. Data collection was conducted using a questionnaire method targeting students of Universitas NU Sidoarjo who actively use the Shopee application, with purposive sampling employed as the sampling technique. To analyze the data, IBM SPSS Statistics version 26 was utilized, employing a simple linear regression method. The findings reveal that Shopee's E-Commerce features significantly impact students' consumptive behavior. This is evidenced by the t-test results showing a tcount value greater than ttable (19.295 > 1.667) and a significance value of 0.000, which is below the 0.05 threshold, indicating a significant relationship.

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Journal Info

Abbrev

jiem

Publisher

Subject

Other

Description

JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...