<![CDATA[This study aims to determine the effect of Financial Experience, Financial Knowledge, and Financial self-efficacy on Financial Management Behavior of students of the Faculty of Economics and Business UPN "Veteran" East Java using ShopeePay. This study uses a quantitative approach. The population in this study were active undergraduate students of the Faculty of Economics and Business UPN "Veteran" East Java using ShopeePay. The research sample was taken using a purposive sampling technique. The number of samples used was 160 respondents. The data analysis technique used was Partial Least Square (PLS) with SmartPLS 4.0 software. The results of the study showed that Financial Experience had a positive and significant effect on Financial Management Behavior, Financial Knowledge had a positive and significant effect on Financial Management Behavior, and Financial Self Efficacy had a positive and significant effect on Financial Management Behavior in students of the Faculty of Economics and Business UPN "Veteran" East Java using ShopeePay.]]>
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