<![CDATA[Entrepreneurship plays a crucial role in economic growth and reducing unemployment, particularly in regions like Lampung, Indonesia, which face challenges such as limited entrepreneurial resources and low interest in entrepreneurship. This research aims to explore the relationship between entrepreneurial knowledge and entrepreneurial interest among students in Lampung, using Structural Equation Modeling (SEM) for analysis. A quantitative approach with a cross-sectional design was applied, involving 300 students randomly selected using simple random sampling from Lampung. The study focuses on entrepreneurial knowledge as the independent variable and entrepreneurial interest as the dependent variable. Data were collected using a questionnaire and analyzed with R Studio 4.2.1 using the lavaan package for SEM. The results show that entrepreneurial knowledge significantly influences entrepreneurial interest, explaining 86.10% of its variation. These findings suggest that strengthening entrepreneurial knowledge through curriculum development and innovative learning approaches can boost students’ entrepreneurial interest. Higher education institutions in Lampung can improve entrepreneurial education by integrating practical knowledge, case studies, and mentorship programs to foster entrepreneurial attitudes. This research contributes to the growing field of entrepreneurship education and offers actionable insights for policymakers and educators to develop sustainable entrepreneurs in Lampung.]]>
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