Maker: Jurnal Manajemen
Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023

THE INFLUENCE OF CSR DIMENSION ON INVESTOR ATTENTION DURING THE COVID-19

Harmayuni, Vella (Unknown)
Luthan, Elvira (Unknown)
Fontanella, Amy (Unknown)



Article Info

Publish Date
19 Jun 2023

Abstract

Investor attention reacts to the company’s newly released information, especially positive information or positive signal. Since COVID-19 pandemic, CSR is one of the positive signals from company. This study aims to examine the effect of each CSR dimension on investor attention during the COVID-19 pandemic and prove which form of CSR category attract investor attention the most in times of crisis. The research uses quantitative methods, secondary data forms, and linear regression techniques. The results of the study show that each CSR dimension has a significant correlation on investor attention and the people dimension or social performance is the form of CSR that attracts investor attention the most during the COVID-19 pandemic. So, it concluded that companies need to consider CSR activities during times of crisis.

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Journal Info

Abbrev

maker

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Maker: Jurnal Manajemen merupakan media publikasi artikel ilmiah yang berisi tentang hasil penelitian bidang manajemen yang diterbitkan pada bulan Juni dan Desember dikelola oleh Program Studi Manajemen STIE Sultan ...