WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Vol. 1 No. 1 (2022): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat

MENGELOLA BISNIS USAHA KECIL MENENGAH DI MASA PANDEMI

Heru Cahyo (Universitas WijayaKusuma Purwokerto)
Siti Muntahanah (Universitas Wijayakusuma Purwokerto)



Article Info

Publish Date
27 Oct 2022

Abstract

The purpose of Community Service activities is to increase knowledge and improve skills in marketing products and managing finances for Small and Medium Enterprises to survive the pandemic in Srikandi Village, Purworejo Klampok District, Banjarnegara Regency. The method used in this service is counseling and question and answer for the community, especially Small and Medium Enterprises. The results of this community service activity, the community, especially Small and Medium Enterprises, can increase their knowledge and understanding of product marketing strategies and strategies for managing business finances. With this activity, the community is able to market products effectively and the community is able to manage finances in a disciplined manner so that the business performance can be monitored and developed properly. In addition, the need for assistance and motivation for Small and Medium Enterprises actors to continue to be creative in marketing products by utilizing existing technology.

Copyrights © 2022






Journal Info

Abbrev

wikuacitya

Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice

Description

WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat adalah jurnal nasional yang berisi hasil-hasil kegiatan pengabdian masyarakat berupa penerapan berbagai bidang ilmu diantaranya ekonomi dan bisnis, teknik, peternakan, administrasi publik, dan hukum. WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat ...