SOBAT SADEAN Sebagai Inovasi Mahasiswa dalam Menyajikan Kopi Berkualitas dan Membangun Brand Berkelanjutan

Ahmad Nadhim M (Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya)
M. Salva Putra E (Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya)
Fikri Ramadhani A (Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya)
Anang Ihza P (Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya)
Ilham A (Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya)
Abdimas Arga (Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya)

Jurnal Visi Manajemen (JVM)
Vol. 10 No. 2 (2024): Jurnal Visi Manajemen

SOBAT SADEAN is a student entrepreneurship initiative that focuses on serving high-quality coffee with an innovative and sustainable approach. Palm sugar coffee is a superior product that combines traditional and modern flavors, aimed at answering market needs for quality drinks that suit the tastes of the younger generation. Through a digital marketing system and offline promotion, this business shows the potential to compete in the local coffee market. This study discusses the background, business overview, and results and evaluation of the implementation of the SOBAT SADEAN business for three months. Based on the results, this business has succeeded in creating a unique experience for consumers and building a brand that is relevant to market needs.