Golden Ratio of Marketing and Applied Psychology of Business
Vol. 5 No. 1 (2025): July - January

Understanding the Dynamics of Collaboration and Partnerships: A Qualitative Inquiry into Enhancing Competitiveness through Strategic Alliances and Business Networks

Syaifuddin, S. (Unknown)



Article Info

Publish Date
13 Nov 2024

Abstract

This study aims to explore collaboration dynamics and partnerships within contemporary business landscapes, focusing on their significance in enhancing organizational competitiveness. The research employs a qualitative inquiry methodology, drawing on a comprehensive review of existing literature to develop a nuanced understanding of collaborative endeavors. The methodology involves defining the scope and objectives of the study, conducting a thorough literature search, collecting relevant data, and analyzing the findings. The results of the study highlight strategic motivations as primary drivers for organizations to engage in collaborative arrangements, emphasizing the importance of market expansion, technological innovation, and risk reduction. Furthermore, the study delves into the multifaceted nature of collaboration dynamics, examining the role of trust, reciprocity, and governance mechanisms in fostering cooperation among partners. The findings underscore the significance of integrating contractual and relational governance mechanisms to enhance the effectiveness and sustainability of collaborative arrangements. Additionally, the study emphasizes the need for a comprehensive assessment of performance outcomes, encompassing financial, strategic, and relational dimensions. Overall, the research contributes to theoretical advancements in strategic management and collaboration studies, offering insights into the mechanisms driving collaboration dynamics and outcomes in contemporary business environments.

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Journal Info

Abbrev

grmapb

Publisher

Subject

Economics, Econometrics & Finance

Description

Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied ...