<![CDATA[This research aims to analyze the influence of green marketing and corporate social responsibility on purchase decisions with brand image as an intervening variable. This research was conducted by conducting a survey of Generation Z consumers of Sosro bottled tea in Yogyakarta. The sampling technique in this research is purposive sampling. This research uses a quantitative approach and the data source is obtained from a questionnaire of 100 respondents. The analysis tool used is Partial Least Square (PLS) with SmartPLS 4.1.0.0 Software. This research shows that green marketing and corporate social responsibility have a positive and significant effect on brand image. Green marketing has a positive and significant effect on purchase decisions. Corporate social responsibility has a positive but not significant effect on purchase decisions. Green marketing and corporate social responsibility have a positive and significant effect on purchase decisions through brand image.]]>
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