<![CDATA[Cutting-edge technology, including Artificial Intelligence (AI), is essential for supporting human activities, automating tasks, and processing vast amounts of data. However, the use of AI raises concerns about data security, privacy, and the role of humans in legal decision-making. This study explores Indonesia's role in protecting personal data amidst AI advancements and its efforts to establish cross-border data protection cooperation within ASEAN. Using a normative juridical research method, this study examines legal aspects, literature, and case studies through conceptual, analytical, and case approaches, analyzing the data qualitatively. Indonesia ensures legal certainty in personal data protection through Law No. 27 of 2022 on Personal Data Protection. Additionally, Minister of Communication and Information Circular Letter No. 9 of 2023 on AI Ethics serves as a guideline for electronic system administrators to implement technology responsibly. At the regional level, Indonesia collaborates with ASEAN countries to address cross-border data protection. It participated in the formulation of the "ASEAN Framework on Personal Data Protection," which provides non-binding guidelines for member countries in drafting national regulations. Despite its non-obligatory nature, this framework's principles influence Indonesia’s approach to personal data protection and promote regional cooperation. Through bilateral, multilateral, and regional efforts, Indonesia seeks to enhance data protection and address challenges arising from AI integration in daily life]]>
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