Media Bina Ilmiah
Vol. 19 No. 6: Januari 2025

EXPLORING HUMAN RESOURCE DEVELOPMENT IN SERDANG WETAN TOURISM VILLAGE, TANGERANG REGENCY

Kristiana, Yustisia (Unknown)
Mulyono, Stephanie Theodora (Unknown)
Julita, Julita (Unknown)
Nainggolan, Rebecca Faustine (Unknown)



Article Info

Publish Date
30 Jan 2025

Abstract

Serdang Wetan Tourism Village, located in Legok District, Tangerang Regency, although it has great potential, this village faces challenges in tourism development, especially human resource development. The aim of this research is to identify threats to human resource development and analyze human resource development strategies in the Serdang Wetan Tourism Village. Findings show that low skills in tourism management, low community participation, and limited institutional support hinder tourism development. Improvement strategies include tailored training programs, empowering Tourism Awareness Groups (Pokdarwis), fostering collaboration with educational institutions, and utilizing digital marketing tools. This research underlines the importance of participatory and community-based human resource development in achieving tourism growth and increasing the competitiveness of villages as tourist attractions.

Copyrights © 2025






Journal Info

Abbrev

MBI

Publisher

Subject

Humanities Social Sciences Other

Description

Media Bina Ilmiah, ISSN 1978-3787 (print) | 2615-3505 (online), diterbitkan 12 (Dua Belas) nomor dalam setahun (Januari-Desember) oleh BINA PATRIA. Jurnal ini merupakan sarana komunikasi dan penyebarluasan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran dalam bidang ...