INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Vol. 20 No. 4 (2024): November

The Influence of Higher Education Image and Tuition Fees on Students' Decision to Study at the University of Muhammadiyah Pontianak

Samsul (Unknown)
Samsuddin (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

This study uses an associative method to investigate the relationship between the image of higher education and the cost of education on students' decisions in choosing to study at the University of Muhammadiyah Pontianak. Data was collected through interviews, observations, and questionnaires distributed to 100 active students. The results of this study provide a deeper understanding of the factors that influence students' decisions in choosing universities. Therefore, educational institutions need to pay attention to their image and education fee policies to increase their attractiveness in the eyes of prospective students

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Journal Info
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Website

Abbrev

INOVASI

Publisher

Universitas Mulawarman

Subject

Economics, Econometrics & Finance

Description

INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen is a scientific publication that focuses on the latest research and development in the fields of economics, finance, and management. This journal aims to present high-quality and relevant research results for academics, practitioners, and ...