Jurnal Manajemen
Vol 13 No 1 (2025): Jurnal Manajemen

INFLUENCE AND PROMOTION ON PURCHASE DECISIONS FOR MR DIY PRODUCTS IN PALEMBANG CITY

Falatehan, Falatehan (Unknown)
Mario, Mario (Unknown)
Yohanes, Jonathan (Unknown)
Samatha, Felisca (Unknown)
Tampubolon, Naomi Oktavia (Unknown)

Article Info

Publish Date
30 Jan 2025

Abstract

This research aims to determine the significant influence of promotions and impulse buying on the purchasing decisions of MR.DIY Indonesia products. This study uses primary data. The population in this research consists of customers or consumers of MR.DIY Indonesia, with a sample size of 120 respondents.The sampling technique employs Slovin’s formula. The analytical techniques used in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, T-tests, F-tests,and the coefficient of determination, using SPSS software. The results show that there is a significantinfluence of promotions and impulse buying on the purchasing decisions of MR.DIY Indonesia products.

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Journal Info
Jurnal Manajemen
Website

Abbrev

jm

Publisher

Universitas Palembang

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen is a scientific communication media published by the Management Study Program, Faculty of Economics, University of Palembang. The Management Journal is dedicated to researchers and academics who wish to publish research papers, technical papers, conceptual papers, and case study ...