Jurnal Teknik Industri Terintegrasi (JUTIN)
Vol. 8 No. 1 (2025): January

Pengaruh strategi 4P (Produk, Harga, Promosi, Tempat) terhadap loyalitas konsumen (studi kasus; CV. Fahri Pasuruan)

Utomo, Eko Budi (Unknown)
Yulandari, Putri (Unknown)

Article Info

Publish Date
17 Jan 2025

Abstract

Consumer loyalty is an important factor that influences business competitiveness. This study aims to analyze the effect of product, price, promotion, and place on consumer loyalty at CV Fahri Pasuruan. The sample consists of 69 respondents selected using a non-probability sampling method. Data analysis was conducted using multiple linear regression with SPSS version 22. The results show that the product and price variables do not have a significant effect on consumer loyalty. In contrast, promotion and place have a positive and significant effect on consumer loyalty. Simultaneously, all four variables have a positive and significant effect on consumer loyalty, with a contribution of 46.4%. The remaining 53.6%

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Journal Info
Jurnal Teknik Industri Terintegrasi (JUTIN)
Website

Abbrev

jutin

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Decision Sciences, Operations Research & Management Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

Jurnal Teknik Industri Terintegrasi merupakan jurnal yang dikelola oleh Program Studi Teknik Industri Fakultas Sains dan Teknologi Universitas Pahlawan Tuanku Tambusai yang menjebatani para peneliti untuk mempublikasikan hasil penelitian di bidang ilmu teknik dan teknik industri mencakup proses ...