Jurnal Kajian Ilmu Manajamen
Vol 4, No 4 (2024): Desember

Pengaruh Harga Dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Produk Hijab Bella Square Di Shopee

Showaba, Nathiqoh (Unknown)
Chrismardani, Yustina (Unknown)

Article Info

Publish Date
23 Jan 2025

Abstract

This research examines the influence of price and online customer reviews on purchasing decisions for Bella Square hijab products at Shopee. With quantitative research methods using SPSS 25 analysis and purportive sampling techniques. Respondents consisted of 97 female students from the Faculty of Economics and Business, Trunojoyo University, Madura. The research results show that prices and online customer reviews partially and simultaneously have a significant influence on purchasing decisions for Bella Square Hijab products at Shopee with a significance value of less than 0.05.

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Journal Info
Jurnal Kajian Ilmu Manajamen
Website

Abbrev

jkim

Publisher

Universitas Trunojoyo Madura

Subject

Economics, Econometrics & Finance

Description

Jurnal Kajian Ilmu Manajemen (JKIM) is one of the scientifics publications journal published by Management Department of Economics and Business Faculty of Trunojoyo Madura University, with Registered number P-ISSN: 2775-3093 dan E-ISSN: 2797-0167 The objective of JKIM is to establish an effective ...