The goal of this study is to examine how individual users' use of e-wallets affects three key aspects of MSMEs in Palu City: social, environmental, and psychological. This study assesses the primary factors influencing technology adoption—performance expectations, effort, social influence, and supportive conditions—using the UTAUT model. The results of a quantitative study using a survey with 397 participants indicated that these three factors were significantly impacted by the use of e-wallets. These findings demonstrate how technology innovation can improve financial inclusion, lessen its negative effects on the environment, and give MSME participants convenience and security.
                        
                        
                        
                        
                            
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