Jurnal Riset Manajemen dan Bisnis
Vol. 6 No. 1 (2011): Jurnal Riset Manajemen dan Bisnis

PENGARUH MEREK DAN CITRA DIRI TERHADAP KEPUASAN KONSUMEN PRODUK TELEPON SELULER DI KOTAMADYA YOGYAKARTA

Wendri Rusli (Unknown)

Article Info

Publish Date
01 Jun 2011

Abstract

ABSTRACT Thisstudy aims to analyze the effect of brand preference and self image congruency on customers satisfaction using seluler's telephonic product. This study uses survey methods. Survey’s region is at Yogyakarta city.The sampels used in this study are 100 respondents. This research uses multiple regression as its data analyses. The results show that self image congruency and brand preference influenceon customers satisfaction using seluler's telephonical product. Also, this study indicates that self image congruency’s role is more dominanton customer satisfaction. Keywords: self image congruency, brand preference, and consumer satisfaction

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Journal Info
Jurnal Riset Manajemen dan Bisnis
Website

Abbrev

jrmb

Publisher

Universitas Kristen Duta Wacana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope Jurnal Riset Manajemen dan Bisnis (p-ISSN: 1907-7343; e-ISSN: 2714-7312) adalah jurnal yang dipublikasikan oleh Fakultas Bisnis Universitas Kristen Duta Wacana yang terbit dua kali setahun (Juli dan Desember). Jurnal ini didedikasikan sebagai sarana untuk berbagi dan diseminasi ...