Jurnal Riset Manajemen dan Bisnis
Vol. 6 No. 2 (2011): Jurnal Riset Manajemen dan Bisnis

ORIENTASI KEWIRAUSAHAAN DAN KINERJA KEUANGAN PENGEMBANGAN PRODUK BARU USAHA MIKRO DAN KECIL

Perminas Pangeran (Unknown)

Article Info

Publish Date
01 Dec 2011

Abstract

ABSTRACT The purpose of this study is to examine the effect of entrepreneurial orientation on performance in new product development. Drawing upon a sample of 129 micro and small sized firms, multiple regression was used for testing three hypotheses. The results reveal that risk taking and proactiveness influence performance in new product development, while innovativeness show no such effect. Keywords: Innovativeness, Risk taking, Proactiveness, New Product

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Journal Info
Jurnal Riset Manajemen dan Bisnis
Website

Abbrev

jrmb

Publisher

Universitas Kristen Duta Wacana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope Jurnal Riset Manajemen dan Bisnis (p-ISSN: 1907-7343; e-ISSN: 2714-7312) adalah jurnal yang dipublikasikan oleh Fakultas Bisnis Universitas Kristen Duta Wacana yang terbit dua kali setahun (Juli dan Desember). Jurnal ini didedikasikan sebagai sarana untuk berbagi dan diseminasi ...