Jurnal Riset Manajemen dan Bisnis
Vol. 6 No. 2 (2011): Jurnal Riset Manajemen dan Bisnis

SIKAP MASYARAKAT TERHADAP PRODUK DETERJEN DI KOTA YOGYAKARTA

Wendri Rusli (Unknown)

Article Info

Publish Date
01 Dec 2011

Abstract

ABSTRACT This study examines the effect of advertisement, brand, dan product quality on society attitude in Yogyakarta. The sample is drawn with a stratified random precedure, resulted on the respondents 100 from yogyakarta society. Using Ajzen and Fishbein analysis, the results show that advertisement, brand, and product quality influence on society’s attitude in Yogyakarta. Keywords: Advertisement, Brand, Product Quality, Attitude

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Journal Info
Jurnal Riset Manajemen dan Bisnis
Website

Abbrev

jrmb

Publisher

Universitas Kristen Duta Wacana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope Jurnal Riset Manajemen dan Bisnis (p-ISSN: 1907-7343; e-ISSN: 2714-7312) adalah jurnal yang dipublikasikan oleh Fakultas Bisnis Universitas Kristen Duta Wacana yang terbit dua kali setahun (Juli dan Desember). Jurnal ini didedikasikan sebagai sarana untuk berbagi dan diseminasi ...