Proceeding of International Conference on Entrepreneurship (IConEnt)
Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)

CUSTOMERS USING DIGITAL WALLET PLATFORMS AS A METHOD OF PAYMENT IN WEST JAKARTA

Samuel, Sylvia (Unknown)
Widjaja, Daniel (Unknown)



Article Info

Publish Date
30 Jan 2023

Abstract

One form of electronic payment is the e-wallet. In Indonesia, many e-wallet products are available from both the public and private sectors. DANA is an e-wallet program that has previously received authorization from the Bank of Indonesia as a supplier of an e-wallet platform and as a digital financial institution. In 2018, DANA was introduced, and in its first four months, it attracted a million members. This study aimed to identify the variables that influence West Jakarta's adoption of DANA as an alternative payment method. Data were collected via a Google form online survey. Social networking sites like Instagram, Line, and internet discussion boards shared the link. DANA subscribers who reside in West Jakarta made up the respondents. In roughly two months, the data were gathered. This study included 187 respondents using SPSS as a tool for data filtering and multiple regression analysis. The findings suggested that perceived usefulness, perceived credibility, and subjective norm are the main factors influencing whether or not DANA will be accepted. All of these criteria significantly influenced users' decisions to utilize DANA.

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Journal Info

Abbrev

IConEnt

Publisher

Subject

Economics, Econometrics & Finance

Description

Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita ...